The Georgia Tech Alumni Association was chartered in June 1908 and incorporated in 1947 as a not-for-profit organization with policies, goals and objectives guided by a board of trustees.
The mission of the Georgia Tech Alumni Association is to promote and serve our alumni and the Institute. We will continually create relevant and meaningful programs for current and future alumni to foster lifelong participation and philanthropic support. We will communicate the achievements of the Institute, maintain its traditions and engage the campus community. Underlying all that we do is the belief in the value of education, the commitment to integrity and exceptional customer service, and a pledge that we will perform in a fiscally responsible manner.
The association’s business can be categorized into four major disciplines: the proactive acquisition and management of information about Tech’s alumni and friends; communication to these constituents; engagement of these supporters and fund raising. These disciplines are at the heart of building value for Tech’s alumni in their relationships with the Institute. The association is currently organized into five departments: Administration, Marketing & Communications; Alumni Outreach; Events & Campus Relations; and Fund Raising & Business Development.
Administration is responsible for three major operations at the association: treasury functions, including accounting, purchasing, finance and budgeting; data management operations, including data and gift entry and maintenance of biographical and gift records for all alumni and friends of the Institute; and technical services for the association’s hardware, information services and management of the facilities and other assets. During FY 2014, Administration processed 126,000 changes affecting 4.7 million fields of data in the database and entered more than 50,000 gifts and pledges.
The Marketing Department serves a crucial role at the Alumni Association by providing important research and communicating with Tech alumni. Through research, the department provides key data and analytics to shape the association’s strategies and planning. With print and electronic marketing campaigns, the marketing team delivers the alumni association’s message to its numerous constituents. Marketing’s web department drives the Alumni Association’s online presence through social media and the recently revamped website, gtalumni.org. In 2014, the new gtalumni.org was launched with the goal of creating a data-driven marketing tool that would also increase alumni engagement. The new website fosters alumni networking, communicates relevant news and provides a forum for alumni profiles, videos, photos, event registrations, giving and biographical update capabilities. Through social media, the marketing department engages with alumni on sites they visit regularly such as LinkedIn, Facebook, Twitter, Pinterest, Flickr and Instagram.
The Communications Department consists of Alumni Publications and the Living History program. Alumni Publications produces the quarterly Georgia Tech Alumni Magazine, the primary news link between Georgia Tech and its alumni, with an average print circulation of 77,000. Alumni Publications also produces the association’s monthly e-newsletter, Buzzwords, sent to an average of 80,000 subscribers. Publications provides supplemental content through the magazine website, gtalumnimag.com, along with timely news and updates through various media. The Living History program collects, preserves and presents the history of Georgia Tech and its traditions through video interviews with alumni, retired Georgia Tech faculty, staff and friends. To date, this popular program has collected nearly 1,000 stories in its archive. In addition, Living History produces several documentary films and provides an average of 35 presentations about the Institute’s history to the Georgia Tech community each year. Through all of these channels, more than 8 million messages about Georgia Tech and its alumni were delivered in fiscal year 2014, an all-time record.
Alumni Outreach focuses on the engagement and involvement of alumni in support of each other and Georgia Tech. Advocacy, philanthropy, career services and student recruiting are strategic focal points. Responsibilities include Alumni Career Services, Alumni Groups, Geographic Alumni Networks and Alumni Travel. For over 90 years, Alumni Career Services has provided job search support for Tech alumni, including job postings and resume database through JacketNet Jobs, career advisement, skill-building workshops and the annual Alumni Career Fair. More than 100 Georgia Tech geographic networks and affinity groups located throughout the United States and abroad provide opportunities for alumni to network professionally, socialize, recruit students, raise funds and perform community service. The Travel Department led over 30 educational group tours to exciting destinations around the world for over 450 Tech alumni and friends.
Events & Campus Relations is responsible for engaging alumni, students and the rest of the Tech community in a variety of ways. The Events team planned and executed approximately 75 of the association’s major events and engaged 12,846 members of the Tech community in FY 2014. Events included the George C. Griffin Pi Mile 5k Road Race, The Gold & White Honors Gala, and Homecoming among many others. The team partners with other association departments to stage events such as the Alumni Career Fair, association board meetings and student graduation event, Ramblin’ On. The Events team also planned one of Georgia Tech’s most exclusive events, the President’s Dinner, a celebration for Roll Call Leadership Circle donors.
The Campus Relations department actively engaged 60,712 members of the campus community and 1,353,634 members through supportive efforts while focusing on its two primary goals. The first is to collaborate with students and various campus organizations to construct and implement a comprehensive student loyalty program. The foundation of this program is the Student Alumni Association (SAA) which re-launched on 9/9/10. SAA ended this year with just over 4,000 members/donors, the largest student organization on campus. Campus Relations also manages the Student Ambassadors and the nationally recognized GT Student Foundation. The second is to understand the needs of our campus counterparts and look for ways that we can help them achieve their respective missions through the resources of our association and alumni.
The Fundraising/Business Development department is responsible for raising monies through the association’s annual Roll Call and for building external revenue streams to support the association’s ability to run its operations. The Business Development department handles advertising and sponsorships, merchandise and affinity relationships with the Association’s vendors. Partnering companies include Liberty Mutual, Commerce Energy and Sam’s Club.
Roll Call is the single largest source of predictable, unrestricted funds at Georgia Tech, representing the broadest base of support for the Institute. More than 33,000 donors contributed more than $9 million to the 67th annual Roll Call. Research-driven direct marketing, telemarketing and personal solicitations are used to manage a program that is among the leading group of public institutions in the percentage of alumni annual giving. Unrestricted funds provide for student scholarships and financial aid, assist the Institute in recruiting and retaining top faculty and support new academic programs.
Offices of the Alumni Association are located in the L. W. “Chip” Robert, Jr. Alumni House at 190 North Avenue, Atlanta, GA 30313. Inquiries may be directed to 404-894-2391 or 1-800-GT ALUMS or Fax 404-894-5113. E-mail: firstname.lastname@example.org
Source: Office of the President, Alumni Association